We mixed a little Kiwi spirit with some Christmas spirit to help make sure Santa didn’t forget one young boy in remote New Zealand.
Using Air New Zealand staff and lots of Christmas lights, we created a sign that Santa (and the rest of the world) couldn’t miss.
Within 24 hours our film scored 500,000 views and garnered global media coverage.
By Christmas, the film earned 2.1 million views (the most views the brand has ever received). And lots of teary eyes.
